Launch Limn
Knowledge Base
Learn how you actually get found online
No hype, no jargon, no gatekeeping. This is the same SEO, paid ads, social media, and growth knowledge we use for our Maine clients — written so you can understand exactly how modern marketing works and what moves the needle.
SEO
Search Engine Optimization
How Google ranks pages, and how Maine businesses earn the top spots — the honest, no-hype version.
- How Google Search Works: Crawling, Indexing, and Ranking
- What Is SEO? A Clear Guide for Business Owners
- E-E-A-T Explained: Experience, Expertise, Authority, Trust
- Local SEO Ranking Factors: How Google Ranks Local Businesses
- Keyword Research Basics for Local Businesses
Google Ads
Google Ads & PPC
Search, Performance Max, Quality Score, and conversion tracking explained without the agency jargon.
- What Is Google Ads? A Clear Introduction
- How the Google Ads Auction Works
- Quality Score Explained: Why It Controls Your Costs
- Google Ads Keyword Match Types: Broad, Phrase, Exact
- Google Search Campaigns Explained
Local Services Ads
Google Local Services Ads
The Google Guaranteed, pay-per-lead ads that sit above everything else — how they work and how to win them.
- What Are Google Local Services Ads?
- Google Guaranteed Explained: The Green Checkmark
- How Local Services Ads Ranking Works
- Local Services Ads vs. Google Ads: Key Differences
- Local Services Ads Cost: How Pay-Per-Lead Works
Social Media
Social Media Marketing
Give value before you ask for the sale. The jab, jab, jab, right hook approach to earning trust on the platforms your customers actually use.
- What Is Social Media Marketing? A Clear Guide for Local Businesses
- Jab, Jab, Jab, Right Hook: Give Value Before You Ask for the Sale
- Content Is King, but Context Is God: Posting Native to Each Platform
- Choosing the Right Social Platforms for a Local Business
- How Social Media Fits With Your SEO, Google Ads, and Reviews
Growth
Growth & Good Business
Marketing is a means, not an end. The flywheel, being a good business owner, and why great local businesses make the world better.
Browse all Growth guidesGlossary
Marketing Glossary
Clear, jargon-free definitions of the SEO, Google Ads, and local marketing terms you actually need to know.
Browse all Glossary guidesHow It Works
Explore by service
Deep-dive explainers on every piece of the work we do — from custom design and technical SEO to funnels and reputation. Pick a service to see how each part actually works.
8 guides
Content Marketing
- Blog Content Creation
- SEO Content Strategy
- Brand Storytelling
- Social Media Content
- Email Marketing Content
8 guides
Digital Advertising
- Google Ads Management
- Meta Advertising
- Custom Campaign Development
- Landing Page Optimization
- Retargeting Campaigns