Knowledge Base
Learn how you actually get found online
No hype, no jargon, no gatekeeping. This is the same SEO, Google Ads, and Local Services Ads knowledge we use for our Maine clients — written so you can understand exactly how search works and what moves the needle.
SEO
Search Engine Optimization
How Google ranks pages, and how Maine businesses earn the top spots — the honest, no-hype version.
- How Google Search Works: Crawling, Indexing, and Ranking
- What Is SEO? A Plain-English Guide for Business Owners
- E-E-A-T Explained: Experience, Expertise, Authority, Trust
- Local SEO Ranking Factors: How Google Ranks Local Businesses
- Keyword Research Basics for Local Businesses
Google Ads
Google Ads & PPC
Search, Performance Max, Quality Score, and conversion tracking explained without the agency jargon.
- What Is Google Ads? A Plain-English Introduction
- How the Google Ads Auction Works
- Quality Score Explained: Why It Controls Your Costs
- Google Ads Keyword Match Types: Broad, Phrase, Exact
- Google Search Campaigns Explained
Local Services Ads
Google Local Services Ads
The Google Guaranteed, pay-per-lead ads that sit above everything else — how they work and how to win them.
- What Are Google Local Services Ads?
- Google Guaranteed Explained: The Green Checkmark
- How Local Services Ads Ranking Works
- Local Services Ads vs. Google Ads: Key Differences
- Local Services Ads Cost: How Pay-Per-Lead Works
Growth
Growth & Good Business
Marketing is a means, not an end. The flywheel, being a good business owner, and why great local businesses make the world better.
Browse all Growth guidesGlossary
Marketing Glossary
Plain-English definitions of the SEO, Google Ads, and local marketing terms you actually need to know.
Browse all Glossary guides