Local Services Ads
Google Local Services Ads
The Google Guaranteed, pay-per-lead ads that sit above everything else — how they work and how to win them.
What Are Google Local Services Ads?
Local Services Ads are the little boxes at the very top of search — above the map, above the regular ads — where a plumber or electrician shows a green checkmark and a phone number. Here is how they actually work.
Read guideGoogle Guaranteed Explained: The Green Checkmark
That green checkmark next to a plumber or electrician in Google search is the Google Guaranteed badge. Here is exactly what it certifies, what it does not, and who the money-back guarantee actually protects.
Read guideHow Local Services Ads Ranking Works
Only a handful of businesses fit in the Local Services Ads box at the top of the page. Here is what Google weighs when it decides whose ad shows first — and what you can actually influence.
Read guideLocal Services Ads vs. Google Ads: Key Differences
They both come from Google and both put you at the top of search, but Local Services Ads and Google Ads work in fundamentally different ways. Here is a clear, side-by-side breakdown for local businesses.
Read guideLocal Services Ads Cost: How Pay-Per-Lead Works
Local Services Ads bill you per lead, not per click — but what counts as a lead, how the budget works, and what a lead actually costs deserve a clear, no-spin explanation.
Read guideHow to Get Google Guaranteed: Verification Step by Step
Earning the green checkmark means passing Google’s verification: business details, licenses, insurance, and a background check. Here is the process, step by step, with honest notes on what varies.
Read guideWhich Industries Are Eligible for Local Services Ads?
Local Services Ads are not open to every business. They are built for local, in-person service providers — but the exact eligible list varies by location. Here is who qualifies and how to check.
Read guideHow to Dispute Local Services Ads Leads
Not every lead you pay for is a real customer. Spam, wrong numbers, and out-of-area jobs happen — and Google lets you dispute them for credit. Here is what qualifies and how to file.
Read guideWhy Reviews Drive Your Local Services Ads Ranking
If you want your Local Services Ad to show higher, few things move the needle like reviews. Here is how review score and volume feed your ranking — and how to build them the honest way.
Read guideLocal Services Ads for Maine Service Businesses
For a Maine plumber, electrician, or HVAC company, Local Services Ads can put you at the very top of local search. Here is how the program plays out specifically for service businesses in Maine.
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