Google Ads for HVAC
Google Ads for HVAC Companies in Maine
You run an HVAC company in Maine, where the whole business swings between a slammed July and a slammed January. We run Google Ads and Local Services Ads timed to those seasons, so budget goes toward AC calls in summer and no-heat calls in winter instead of sitting flat all year. Every call and form gets tracked back to the ad that produced it.
What we'd do first
- Shift ad budget and messaging with the season — AC and cooling in summer, furnaces and no-heat emergencies in winter.
- Set up Local Services Ads so you appear as a Google Guaranteed HVAC company above the regular search results.
- Track every call by campaign so you know whether a lead was a same-day repair or a maintenance-plan sign-up.
FAQ
Common questions
Can Google Ads handle our seasonal swings?+
Yes — we adjust budgets, keywords, and ad copy by season instead of running the same campaign year-round, since an HVAC search in July looks nothing like one in January.
Is Local Services Ads worth it for HVAC?+
For most HVAC companies, yes — it puts you at the very top of the page as a Google Guaranteed provider and you only pay for the leads that come in.
How do you avoid wasting budget on maintenance shoppers who won't book?+
We separate campaigns by intent — emergency no-heat and no-cool searches get pushed to the phone, while research-stage searches go to pages built to capture an email or form instead.
Ready to talk?
Call us directly, or send a note and we'll get back to you.